"Jitensha Sogyo" is a Japanese expression that employs the word bicycle.
The word bicycle in Japanese
自転車
is pronounced "Jitensha," and is made up of three Chinese characters. The first, "ji," means self. The second, "ten," is to turn or revolve. Finally, "sha," means vehicle.
Thus: self turning vehicle.
The expression Jitensha Sogyo is literally "Bicycle Operation" (as in work or factory operation).
The expression means close to bankruptcy. It is an operation that, like a bicycle whose wheels are not moving, will fall over.
And, recently, many businesses are unfortunately like the proverbial bike whose wheels are not revolving.
© CycleKyoto.com
Tags Japan Touring Kyoto Cycle Japanese
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