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Saturday, July 30, 2011

Kyoto Online Bicycle Manners Campaign

kyoto-bicycle-manners京都 自転車利用マナー向上戦隊 ほっとかナイス

The great minds at Kyoto City Hall are at it again, this time with a vengeance - and a web site.

In an effort to get the burgeoning cycling population to behave, a new web site has gone live.

A direct transliteration of the site name is "hottoka nice."

The women who appear on the site are suspiciously similar in appearance to the trendy and not very musical girl band AKB48.

Without getting too esoteric, the seven women - "Hottoka Nice" idols - are a manners squad.

In Kansai dialect, "hotte oite" means to leave or discard something. Thus, "hottakanai" would mean "don't throw/leave it." "Hotto ka nice" is a belabored play on words, adding the English "nice" at the end.

And that is what the platoon of mecha kawai (very cute) girls are fighting: bicycles left around the city (and bad jokes).

The site also has information on the basic rules of cycling, where to get off and push a bike, crime prevention, if you are towed, and more.

Good luck to them. Although, cynics that we are, real behavior modification would probably take place if the cops handed out a few tickets - actual fines - now and then.

Still, you never know.

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